Natuzzi Group: Style Center
Engineering alone has no magic. Seating has no soul. It is Italian inspiration that transforms comfort into emotion. At the Natuzzi Group, we start with inspiration, a vision of the environment we want to create, the senses we want to stir.
In the furniture industry the Natuzzi Group is one of the largest investors in research and development. Pasquale Natuzzi, Chairman and Chief Designer, personally manages this strategic activity through the Style Centre located in Santeramo in Colle, Italy where 130 professionals are dedicated to design, study of worldwide trends, and selection of materials. Our professionals work hard everyday to develop new forms, materials and colors for sofas, armchairs and accessories - all harmoniously coordinating with one another.
Natuzzi Editions and its Color World
Research is central to the Natuzzi Editions world. Thats why styles are analyzed in advance and then aligned with trends. Color analysis is fundamental to Natuzzi Editions design process. The color world that has been identified in this process becomes a variable tied to the mood of casual comfort and comtemporary or transitional amber and dandy.
The casual line is characterized by a cooler and more minimalistic color palette to adapt to the modern, more square shapes of our casual sofas, while the transitional line, more classic, is distinguished by its warmer, more cocooning tones. The artist, Giovanni Boldini, with his immortal strokes of tone on tone, expressed modern elegance, and inspired the Natuzzi Editions color palette.